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Page owner: @Riya Grover
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Last updated: September 3, 2025
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<aside> 1️⃣ Extreme Ownership. We take pride in identifying problems, taking ownership and achieving outcomes. We are relentlessly resourceful in our approach. We never stop at the first objection or hurdle. We do not wait and defer problems to others where we can solve them ourselves.
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<aside> ⚡ Lightning Fast. We’ll win by moving faster. We set an ambitious pace for shipping products and for supporting our customers and teammates. Every startup is dying by default. The status quo is that incumbents win. To disrupt this and build a generational company, we think in days, not weeks or months.
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<aside> ✨ Magically Simple. Every decision we make has simplicity and beauty at the core. The user experience bar could not be higher.
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<aside> 🪄 Passion and Curiosity. Every member of our team believes Sequence is more than a place of work. We celebrate curiosity, learning, and filling gaps in the team’s knowledge.
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<aside> 🧡 Absolute Integrity. A transparent, principled environment is core to our DNA. The tech world is small. We will meet every person twice. We want to work with our customers and colleagues for the long term. We do not tolerate short termist behaviours. We act in the best interests of our customers and teammates, because they are smart and will appreciate the integrity, and we can build long term relationships that last well beyond a sales cycle or employment period.
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Our careers are defined by ability * effort * luck. We have already been filtered for ability, and we can only control effort. We will get ahead of 95% of people by pushing harder than most people deem reasonable. There will come a point where we will then be asked how we achieved unreasonable results.
Leadership Principles
Everything that happens at Sequence is guided by our five values. But to help our leadership team translate our values into behaviours, our Leadership Principles make leadership expectations clear and actionable.