<aside> 💡 This page will be useful for those involved in the hiring process to help summarise who we are, what we do and why a candidate should join Sequence

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Short header summary

Sequence is a flexible billing platform designed for modern B2B teams.

What is the Sequence mission?

Sequence is enabling the next generation of B2B startups and scaleups to accelerate their growth by providing a robust, flexible and simple financial operating system. Sequence enables teams to streamline their billing processes, launch new flexible pricing plans and obtain a real-time source of truth on customer usage and invoicing data.

We have seen enormous progress in the B2C payments landscape (Stripe, Adyen), but most B2B businesses still run their financial operations through a mismatch of manual processes involving spreadsheets and considerable back and forth between internal teams and customers to coordinate monthly billing cycles and satisfy frequent customer requests on invoicing and usage data.

What is Sequence solving/providing?

• Automate monthly billing processes with our robust, flexible billing engine
• Ingest usage data and immediately convert into pricing plans, removing the need for any dedicated developer resources to bill your customers
• Pricing agility for business leaders who can easily launch and experiment with new pricing plans on the Sequence platform, unlocking new revenue streams and creating a competitive advantage through their pricing model(s)
• Delight customers with self-serve experience, namely the ability to see their usage and billing history in real-time on their personalised dashboard, no more back and forth required with their vendor’s AM/CS team
• Enable GTM teams with real-time insights on customer usage data, thus providing them with the ability to proactively upsell/manage accounts based on changes in product usage

Accelerate internal communication

by integrating the various workflows and tools across Finance (accounting suite), Sales/marketing (CRM) and Legal (contract management software) to create a source of truth for all stakeholders

Competitors

• Maxio: longstanding incumbent who have legacy customers but are not moving
• Lago: an open-source alternative for developers to plug in usage based billing functionality onto their platform. Requires developer resources and does not provide accessible UI, reporting or other value-adding features for Operations teams.

Inhouse solutions

: our most prevalent competitor for most customers; teams often think that due to the complexity of their billing and pricing models, the best option is to just build in house

Key Differentiators